WisconSibs

In my initial work with WisconSibs, I helped them craft a new strategy for their #GivingTuesday campaign. This project included social media strategy, email marketing strategy, message development, and copywriting.

 

Their primary communications staff was out of office for several weeks leading up to this huge annual giving day, and WisconSibs' new Executive Director requested help with their fundraising strategy and accompanying assets. 

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Using only the materials available to me (a brand guide, their website, and a couple of past marketing materials), I created a campaign built around the community siblings bring to each other — and how WisconSibs' necessary work is building toward a brighter future. 

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After determining the message direction for this #GivingTuesday campaign, I crafted social media assets and copy, as well as several email marketing drafts for the WisconSibs team to use. 

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Finally, I pulled all of these assets together and created a peer-to-peer giving guide. #GivingTuesday campaigns work best when existing community is at the forefront of the movement, bringing new donors to an organization through word of mouth. My peer-to-peer campaign guides are typically created with individual Board of Directors members and staff in mind. 

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After wrapping their successful #GivingTuesday, WisconSibs returned for three additional projects. My project management, client relationships, and marketing execution brings repeat requests for work and is an asset for any organization.