Square One Politics

Project Management

Budget Management

Design

Square One Politics endorses and supports candidates for Congress who represent all Americans — especially the historically marginalized candidates who receive little to no support from established political organizations.

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When Square One came to us, their email audience was more than five years old and had never been cleaned. They had dreams to grow their email community, but the organization's leaders knew they needed to clean out old, non-responsive emails first. 

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This project with Square One consisted of several phases. First, we cleaned out duplicate emails and ran a reengagement campaign. Over the course of the campaign, we reengaged 8.5% of their initial non-response audience. After just these first two steps, Square One's active audience increased by 177%.

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Next, we engaged in a digital advertising campaign. Over the course of the digital ads, we further increased their active subscribers list by another 97% at a low cost of $1.50 per acquisition. 

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Overall, after cleaning Square One's original email list, my strategy, messaging, and ads achieved Square One's goal to create a larger active subscriber base. During our work together, Square One's active email audience grew by 453%.